A Nigerian lady based in the UK who started a social media campaign encouraging women to embrace their natural saggy boobs has revealed it has triggered some ladies to change their minds about cosmetic surgery.

Chidera Eggerue, from London, appeared on This Morning to discuss her efforts to challenge society’s ‘obsession’ with what perfect breasts should look like, which led her to create the hashtag #SaggyBoobsMatter hashtag.

The 23-year-old social influencer, revealed how, since launching her body positive movement, she’s received messages from women who decided to cancelled consultations with plastic surgeons as a result.

‘I’ve had an overwhelmingly warm, amazing response,’ she told presenters Ruth Langsford and Eamonn Holmes on the ITV daytime show.

‘Specifically from very young teenagers who have told me that when they had come across the hashtag it had stopped them attending a consultation with a plastic surgeon, which was amazing to hear.’

She added:

‘What’s been even more heart-filling was receiving messages from breastfeeding mothers, [who said] that this hashtag has allowed them to feel more beautiful during the process of breastfeeding their child.’

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