Kester E.
El Clasico: Barcelona To Wear Drake Logo Jersey Against Real Madrid On Sunday
Barcelona will wear Drake’s logo for LaLiga El Clasico on Sunday at Real Madrid.
It will be to celebrate that the Canadian rapper and singer was the first artist to access 50 billion streams on Spotify.
This is the first time Barcelona has replaced its Spotify partner logo with an artist’s logo. The silhouette of an owl is the Drake brand’s OVO Sound logo.
Four-time Grammy Award winner Drake, 35, has become the first artist to hit 50 billion streams on Spotify.
“By including Drake’s logo on the front of the jersey, Barça and Spotify aim to celebrate the singer’s milestone of becoming the first artist to achieve 50 billion streams of his songs on the platform,” a club statement said.
Marc Hazan, Spotify‘s VP of Partnerships, added: “We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams. We’ve always said that we want this partnership to be a celebration of fans, players, and artists on a global stage — and there’s no bigger stage than El Clasico.”
